The Rubbabu toy is soft, spongy and tactile because it is made of natural rubber foam and covered with a smooth velvety surface. Its design is deliberately simple to encourage imaginative play and learning. We have a wide range of products including bouncy balls, vehicles of different sizes, alphabet and numeral sets, playsets with mats, train sets, building blocks, and puzzles and games.

Natural and green, safe for even the smallest baby, hand made from the best ingredients, Rubbabu toys are completely unique across the world.

They have won numerous accolades, most recently four Dr. Toy's Awards for Best Vacation Children's Products for 2010, Parents’ Choice 2010 – Recommended and Fun Stuff and the Toy of the Year and other awards from the Creative Child Foundation.

Read more about these natural rubber foam toys and how they are both child-safe and earth-friendly.

Iseo

Rubbabu brand of toys are manufactured exclusively by Iseo from its facilities in and around New Delhi in India.
Iseo Chemdis Pvt. Ltd. was established in 2005 by Mr Rahul Butalia who is a Promoter-Director. Iseo designs, manufactures and sells unique toys and products under its brand names Rubabbu, Rubbablox and Iseo in more than 30 countries in North and South America, Europe, Asia and the Middle East. It currently employs more than 100 people.

Rubbabu toys sell through a network of distributors, sales agents and retail chain in toy stores, gift and specialty stores, museum stores like the Museum of Modern Art, New York. We also supply to schools, kindergartens and educational suppliers.

Design & Development

Iseo has it’s own versatile and advanced in-house design capabilities, headed by Arun Kumar H.G. who is the actual creator of every toy that is Rubbabu.

Arun Kumar H.G is perhaps the most talented sculptor in the world, and has won national awards and is recognized internationally. More about him and his art on his website http://www.arunkumarhg.com/.