The Economic Times, Nikhil Menon, 23 Oct 2009

From magazine editor to banker to whistleblower to toymaker, Rahul Butalia has collected a wealth of experience in his 56 years. But what’s he upto with a Rs 4-crore rubber foam toy manufacturing company in Gurgaon, near Delhi? 
“Toying with new ideas,” comes the prompt reply. That’s not very difficult to guess as one pans the room where colourful rubber toys are strewn all around. This is Iseo Chemdis Pvt Ltd, Butalia’s own company, where he produces around 4,000 non-toxic hand-made rubber toys a day under the Rubbabu brand. “These toys will be shipped to some 27 countries around the globe,” he quips, as he sqeezes a red sports car in his palm. 

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