Simple, Safe, Sustainable

Rubbabu toys are designed to be super simple to encourage imaginative play. By making them out of soft and squishy foam we make them safe for babies and toddlers. Made by a family business, these hand-made toys come from India and create more than 100 fair trade jobs in India and USA.

They are made by hand from a sustainable and natural material – the sap of the rubber tree. Natural rubber is strong, durable, anti-microbial, hypo-allergenic and 100% biodegradable. We coat the soft rubber foam core with a 100% nylon flocking which is child-safe and offers a soft tactile surface that kids love!

Our Story

We are a small family company in India. With three little children in the family (only now not so little; all three help with the Company in their own ways), Rahul and Meera Butalia decided to make very safe toys with the best materials, making them classically simple in the belief that the child playing with these toys would then use his or her imagination and learn. We zeroed in on natural rubber; it’s absolutely wonderful in its properties, and decided to make our brand out of this material. From the word rubber came ‘Rubba’, and the first two letters of our name Butalia… ‘bu’ and we arrived at our fun trademark called Rubbabu. With incredible support from Arun Kumar HG, the best toy designer in the world, and a group of support staff who are like family, we will keep making these biodegradable, non toxic, hand made toys and sending them out to every corner of the world. Read more about our journey here.