Why Rubbabu?

Rubbabu toys are one of the classic evergreen toys that kids never grow bored of. Simple, safe and fun, these toys are designed for many years of play and learning.

Natural and Safe Materials

The main component of Rubbabu toys is natural rubber foam. This makes up 97% of the toy. Natural rubber has many wonderful properties. For example it’s anti-microbial, hypo-allergenic and mildew-resistant. The way we use it, we do not add any fillers or chemicals to the pure rubber from the tree. We beat it like a cake mix until it gets foamy. When we bake it into little toys, these toys are soft and squishy like a sponge. It is the ideal material for baby, toddler and children’s toys because it can’t hurt!

Tactile Stimulation

On the surface, a Rubbabu toy has a soft velvety feel. This enchanting texture creates a wonderful sensory experience. It provides tactile stimulation that helps babies develop their sense of touch. It also makes Rubbabu toys irresistible and cuddly to little kids. This is great because it encourages kids to touch, grasp and hold the toy, developing their motor skills.

Open-Ended Toys and Imaginative Play

Open-ended toys are simple toys that kids can play make-believe with – what we call imaginative play. Imaginative play helps kids learn important cognitive (thinking and problem solving) skills and social skills like communication and empathy. Rubbabu makes simple toys and shapes that are perfect for imaginative play.

Early Development for STEM Success

Play is learning and thus the earlier kids start playing, the earlier they start many kinds of learning. Imaginative play, play with building blocks, and learning to read all lay the groundwork for later success in STEM (Science, Technology, Engineering and Math) or STEAM (which includes Arts) fields. With soft baby-safe toys one can bring these valuable learning opportunities to infants as young as six months old.